Products

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Colorful Anti-Fade Conditioner for color longevity - this brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine, while cloaking hair with true and steady protection against the big fade. Here's Why You'll Love It: Instantly detangles and nourishes color-treated hair...

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor. Here's Why You'll Love It: Free of SLS/SLES Sulfates Gently...

For color longevity - imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated...

Introducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray that nourishes hair with an invisible cloak of protection against humidity, thermal damage, and pollution. 24-hour frizz protection Instant softness & shine Bond protection Thermal protection up to 450F° Guards against pollution

Defy Damage Protective Masque for bond strengthening & color longevity. Prevents and protects from daily damage Boosts vital moisture without weighing Instantly detangles Leaves hair soft, shiny, resilient, and healthy-looking

Defy Damage Protective Masque for bond strengthening & color longevity Helps to rebuild broken hair bonds Deeply replenishes hair without weighing it down See results after the very first use Proactively builds hair’s resistance to damage Leaves hair soft, shiny, and healthy-looking

Defy Damage Protective Shampoo for bond strengthening & color longevity Free of SLS/SLES Sulfates Decadently rich lather for a luxurious cleansing experience Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color Leaves hair soft, shiny, resilient, and healthy-looking

Defy Damage Protective Shield guards against thermal and UV damage Instant daily protection from damaging heat, UV, and environmental exposure Makes hair 4X more resistant to breakage during heat styling Protects against color fade Leaves hair soft, shiny, and healthy-looking

Rise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier looking hair by morning. Think beauty-packed slumber party for your hair. A zero-effort, sleep-in treatment that...

Dream blowouts do come true! Get the luxuriously soft, smooth, long-lasting blowout of your dreams! Up to 50% faster drying time Reduces breakage by over 75% Heat protection up to 450°F

Shine-boosting Flip Turn is the spray that never flakes out on you. Work all the angles with ease –the innovative nozzle does the job for you. Joico's Flip Turn volumizing finishing spray, sprays from every angle - even upside down! - to inject styles with head-turning, bodacious volume that lasts...

Texturize, volumize and dramatize with every shake! For all hair types, this liquid-to-powder finishing texturizer instantly takes your style from ordinary to extraordinary! Plush yet airy texture and lift Touchable moldable layerable styling grip Dramatic volume and fullness at the roots

Forget about those dense, overly creamy moisturizing formulas that leave dry, fine hair flat and lifeless. Hydra Splash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won't weigh down hair. Perfect for fine, medium, dry hair. Detangles even super fine strands Leaves hair feeling soft and...

A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst-quencher for fine, medium, dry, parched hair. Detangles even super fine strands Reduces frizz Won't weigh fine hair down Hydration for 24 hours when combined...

Even fine to medium hair gets thirsty... and deserves a tall drink of water that doesn't make it fall flat. The luxurious lather of Hydra Splash Hydrating Shampoo swiftly cleanses away residue without stripping much needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy. Perfect for fine, medium,...

Perfect as a pre blow dry and reduce frizz, leave in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair. Boosts softness and shine Reduces frizz Won't weigh fine strands down

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy-to-comb glide power and a unique, lightweight feel, this daily-use conditioner nourishes fine strands with a barely-there touch. Features & Benefits: Helps strengthen and...

JoiFull Volumizing Shampoo leaves strands clean with a sheen uniquely nourished and ready for the extraordinary body with a natural feel. Providing a pristine foundation for luscious, voluminous, airy body, JoiFull Volumizing Shampoo preps you for healthy, natural-lookingfullness.  Features & Benefits: Rich lather gently but thoroughly cleanses the hair Adds instant lightweight...

Dreaming of bigger and better hair? Here's the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. With JoiFull Volumizing Styler, you'll experience the unique glide and slip of an airy crème, plus the molding and shaping power of a gelée…all in one...

Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution* and humidity –coaxes those spirited strands into shape. There’s a whole lot more to JoiGelFirm than...

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. JoiMist Firm–with Level 9 hold - commits your style to memory; no touch-ups needed. JoiMist Firm locks in Level 9 style and locks out...

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. JoiMist Medium –with Level 6 hold --commits your style to memory; no touch-ups needed. JoiMist Medium gives you just the right amount of hold...

Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy “poof” of protection. Creates lasting volume and body Boosts shine Fights frizz and flyaways Thermal protection Protects against pollution Paraben-free Silicone-free How To Use: Shake well. Hold can upside down and dispense...

Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling products, chlorine, hard water, and pollutants can leave behind. Our color-safe clarifier delves deep to remove product residue, excess oil, and impurities that...

Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. Joico's extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage. A...

At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance....

With just one treatment, this deep-repairing wonder unlocks out-of-this-world color vibrancy, mirror-like shine, and strands that not only look healthier but are 9X stronger. It’s no wonder it’s known as the “secret to lust-worthy locks." If color care is self-care, then this hair-loving treatment is one of the kindest things...

Introducing NEW K-PAK Color Therapy Luster Lock: this instant shine and repair miracle that bumps things up for intense vibrancy, provides deep repair, illuminating shine and super slip.Perfect Choice For: All color-treated hair–from blondes to brunettes, lowlights to highlights.

This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade's vibrancy* and fight future damage every time you wash. With a nourishing, oil-infused formula that...

Intense Hydrator is a profoundly nourishing treatment, offering immediate hydration to hair that desperately needs to quench its thirst. This thirst-quenching treatment delivers intense and immediate hydration to parched strands—making it ideal for dry hair. Instantly replenishes lost moisture to dry, damaged hair 2X softer hair Boosts shine Seals the...

On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most. With just one use, this high-powered conditioner helps rebuild and fortify...

Formulated with damage-seeking Keratin and Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevents future damage. Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine. Gently cleanses damaged hair Rich lather Gentle enough...

Joico's award-winning, Deep-Penetrating Reconstructor—known as The 5-Minute Miracle—has a cult following that’s truly unparalleled. A powerful combination of amino acids and Keratin helps rebuild and re-fortify stressed strands, returning hair to its former glory in a single application. No surprise that it’s nabbed a Stylist Choice Awards for “Favorite Damage...

These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. It only takes a minute for our intensely-hydrating Moisture Recovery Conditioner to come to the...

These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. When your hair is thirsty and parched, it will literally lap up the hydration that...

These water-loving formulas help deeply quench the thirstiest strands with our bio-diverse Hydramine Sea Complex™, a sophisticated blend of land and sea in which botanicals and amino acids meet rich, nourishing botanical butters and oils. Five minutes. That’s all it takes for this super-hydrating rescue worker to come to the...

Multipurpose lip and cheek stain, rich in natural botanicals, that enhances your natural colouring Non-drying, long-lasting stain adjusts to your own chemistry for an irresistible shade that will flatter your skin’s undertone

Big is beautiful – especially when hair is concerned. If you’ve got normal to fine hair and want more volume and thickness, our Absolute Volume range is perfect for you. It’s enriched with Provitamin B5. This vitamin penetrates deeply into the hair shaft, where it thickens the inner structure, strengthening...

Big is beautiful – especially when hair is concerned. If you’ve got normal to fine hair and want more volume and thickness, our Absolute Volume range is perfect for you. It’s enriched with Provitamin B5. This vitamin penetrates deeply into the hair shaft, where it thickens the inner structure, strengthening...

Big is beautiful – especially when hair is concerned. If you’ve got normal to fine hair and want more volume and thickness, our Absolute Volume range is perfect for you. It’s enriched with Provitamin B5. This vitamin penetrates deeply into the hair shaft, where it thickens the inner structure, strengthening...

Color-treated hair deserves extra love. All Color Brillianz products form a protective barrier around the strands in order to prevent your color from fading. UVA and UVB filters protect tresses from harmful sun exposure. Meanwhile, herbal sunflower seed extracts nourish, treat and make your hair gorgeously shiny. A conditioner that...

Color-treated hair deserves extra love. All Color Brillianz products form a protective barrier around the strands in order to prevent your color from fading. UVA and UVB filters protect tresses from harmful sun exposure. Meanwhile, herbal sunflower seed extracts nourish, treat and make your hair gorgeously shiny. This leave-in conditioning...

Color-treated hair deserves extra love. All Color Brillianz products form a protective barrier around the strands in order to prevent your color from fading. UVA and UVB filters protect tresses from harmful sun exposure. Meanwhile, herbal sunflower seed extracts nourish, treat and make your hair gorgeously shiny.  A lovely, pampering...

Color-treated hair deserves extra love. All Color Brillianz products form a protective barrier around the strands in order to prevent your color from fading. UVA and UVB filters protect tresses from harmful sun exposure. Meanwhile, herbal sunflower seed extracts nourish, treat and make your hair gorgeously shiny.  This gentle, mildly...

Are you dealing with delicate, fine or dull hair – and temporary hair loss or thinning hair? Revitalize your hair and tackle hair loss! In many cases hair loss can be prevented, slowed down or even stopped completely by using products that stimulate the scalp’s metabolism. When the scalp is out of balance,...

Are you dealing with delicate, fine or dull hair – and temporary hair loss or thinning hair? Revitalize your hair and tackle hair loss! In many cases hair loss can be prevented, slowed down or even stopped completely by using products that stimulate the scalp’s metabolism. When the scalp is out of balance,...

So long dandruff! Not all flakes are created equal. Flakiness can have many different causes: allergies, sensitivity or a dry scalp. But it could be dandruff! But don’t fret. Care Derma Exfoliate by Keune is here to help. The Keune Care Derma Exfoliate Shampoo contains octopirox, which halts excessive flaking and clears...