Products

For creating a beautifully sculpted, contoured look.  

A sponge with a nap that glides across the skin. Applies and blends minerals like no other sponge.

A hand-tied goat hair brush for Amazing Base or PurePressed Base, PurePressed Blush, bronzer and shimmer powders.

Sharp eye and lip pencils apply more easily and create a more precise line for a professional look. Our pencil sharpeners feature stainless steel blades that shape our makeup pencils into the perfect tip every time.

A multipurpose brush for the finishing touches A large, angled top, medium-density, multipurpose brush For use with any cream, liquid or powder product to contour and blend to a perfect finish. Also ideal as a blush brush

You can use this brush with so many products-both powder and cream based.

118ml Dissolves the buildup of grime, makeup and oil Ideal for cleaning natural and synthetic brushes when you don't have time to wash them and wait for them to dry In a base of quick-drying alcohol and witch hazel, enhanced with grapefruit oil and seaweed extracts

A makeup pencil sharpener with a stainless steel blade that won't damage your pencils Sharpen eye and lip pencils apply more easily and create a more precise line for a professional look

BE BLONDE AND FEARLESS with Blonde Strong Detangler! Designed specifically for compromised blonde hair that’s seen long-term lightening services, this multitasking protector helps detangle those fragile strands while keeping the resilient and shielded from UV rays and heat-styling tools. Benefits: Strengthens hair, making it resistant to breakage Keeps blonde hair feeling soft and...

Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the...

Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just...

There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free shampoo—a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t...

Get ready for a blast of crystal-clear shine and softness–the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of NEW Blonde Life Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest blonde hair, nourishing and protecting each delicate strand...

  Blonde Life Violet Conditioner is lightweight enough for frequent use; but takes a heavy hand to those unwanted yellow tones. Features & Benefits: Nourishes and protects fragile blonde hair Instantly cools brassy tones and brightens cool blonde hair Helps maintain hair’s health and shine Provides incredible slip and detangling...

Blonde Life Violet Shampoo works in a flash to cleanse and chase away dulling yellow tones for the most perfect cool blonde imaginable. Features & Benefits: Rich lather gently cleanses hair Instantly cools brassy tones and brightens cool blonde hair Helps maintain healthy looking hair and brilliant shine Free of...

Now that we’ve given dark brunettes the joy of ombré or sombré highlights, it’s only natural to want to keep those gradually lightened pieces just so. Our color-correcting conditioner instantly manages to neutralize nasty brassy tones. Instantly neutralizes unwanted orange tones for highlighted or lightened brunettes Preserves 89% of hair...

Joico's true-blue formula that color corrects on contact, instantly banishing those overly warm, orange tones for highlighted or lightened brunettes. Instantly neutralizes unwanted orange tones for highlighted or lightened brunettes Preserves 89% of hair color for up to 8 weeks Leaves hair more manageable Helps tame frizz Boosts shine level...

Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower conditioner is also the queen of moisturizers… preserving your hair’s vibrancy in the most majestic way. Instantly neutralizes brassy and yellow tones for blondes and gray hair Maintains hair’s vibrancy Repairs and protects color-treated hair Increases shine How To...

Joico's Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.Benefits: Tone-correcting pigments attach to the hair fibers & stay attached through multiple shampoos. Multi-Spectrum Defense Complex helps protect color against fading while Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

From Joico's lively LoveFest Collection! Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

The Clear Mixer Joico Color Intensity is designed to create a multitude of colors and shades. It acts as a dilution agent, leaving room to original and punchy colors. A demi-permanent hair color that you can mix, that doesn't require any peroxide. Joico Vero K-PAK Color Intensity Color System gives...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity! These intensely concentrated pigments are designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity’s intermixable formula can be applied straight from the tube, or mix and mingled to your heart’s content for endless...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity! These intensely concentrated pigments are designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity! These intensely concentrated pigments are designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity’s intermixable formula can be applied straight from the tube, or mix and mingled to your heart’s content for endless...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

The True Lav Color Intensity Color System from Joico Vero K-PAK is a color processing system that allows hair color artists to create vibrant, on-trend, insanely intense colors. This multi-colorable palette of semi-permanent, as well as a Clear Mixer, lets you create any hue, tone, or nuance. Features & Benefits:...