Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution* and humidity –coaxes those spirited strands into shape.

There’s a whole lot more to JoiGelFirm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a shot of glam.

Helps add structure and hold
Locks in hydration
Boosts shine
Thermal protection
Protects against pollution

How To Use:

Apply to damp/dry hair.
Style as usual.

Joico JoiGel Firm Styling Gel 8.5oz

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