Hair

Formulated with damage-seeking Keratin and Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevents future damage. Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine. Gently cleanses damaged hair Rich lather Gentle enough...

On a mission to repair hair that’s seen one too many blowouts and color changes? This restorative daily conditioner zeroes in on damage and dryness with laser-like precision, instantly replenishing shine, strength, and manageability where strands need it most. With just one use, this high-powered conditioner helps rebuild and fortify...

This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade's vibrancy* and fight future damage every time you wash. With a nourishing, oil-infused formula that...

Introducing NEW K-PAK Color Therapy Luster Lock: this instant shine and repair miracle that bumps things up for intense vibrancy, provides deep repair, illuminating shine and super slip.Perfect Choice For: All color-treated hair–from blondes to brunettes, lowlights to highlights.

At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance....

Choosing a shampoo that won’t zap the zing out of your new shade is obvious—but you’d also be wise to follow up with this color-locking conditioner. Joico's extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage. A...

Need a hair-refresh? This deeply detoxifying shampoo clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling products, chlorine, hard water, and pollutants can leave behind. Our color-safe clarifier delves deep to remove product residue, excess oil, and impurities that...

Think of JoiWhip as the mousse with a mission: to boldly boost body and shine in one airy “poof” of protection. Creates lasting volume and body Boosts shine Fights frizz and flyaways Thermal protection Protects against pollution Paraben-free Silicone-free How To Use: Shake well. Hold can upside down and dispense...

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. JoiMist Medium –with Level 6 hold --commits your style to memory; no touch-ups needed. JoiMist Medium gives you just the right amount of hold...

Your blowout’s looking great. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. JoiMist Firm–with Level 9 hold - commits your style to memory; no touch-ups needed. JoiMist Firm locks in Level 9 style and locks out...

Dreaming of bigger and better hair? Here's the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. With JoiFull Volumizing Styler, you'll experience the unique glide and slip of an airy crème, plus the molding and shaping power of a gelée…all in one...

Everything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy-to-comb glide power and a unique, lightweight feel, this daily-use conditioner nourishes fine strands with a barely-there touch. Features & Benefits: Helps strengthen and...

JoiFull Volumizing Shampoo leaves strands clean with a sheen uniquely nourished and ready for the extraordinary body with a natural feel. Providing a pristine foundation for luscious, voluminous, airy body, JoiFull Volumizing Shampoo preps you for healthy, natural-lookingfullness.  Features & Benefits: Rich lather gently but thoroughly cleanses the hair Adds instant lightweight...

Hair that’s tough, tenacious, thick, even coarse at times needs a styling gel that will fearlessly stand up to its feistiness. This firm-hold formula –which locks in shine and hydration and locks OUT pollution* and humidity –coaxes those spirited strands into shape. There’s a whole lot more to JoiGelFirm than...

Perfect as a pre blow dry and reduce frizz, leave in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair. Boosts softness and shine Reduces frizz Won't weigh fine strands down

A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst-quencher for fine, medium, dry, parched hair. Detangles even super fine strands Reduces frizz Won't weigh fine hair down Hydration for 24 hours when combined...

Forget about those dense, overly creamy moisturizing formulas that leave dry, fine hair flat and lifeless. Hydra Splash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won't weigh down hair. Perfect for fine, medium, dry hair. Detangles even super fine strands Leaves hair feeling soft and...

Texturize, volumize and dramatize with every shake! For all hair types, this liquid-to-powder finishing texturizer instantly takes your style from ordinary to extraordinary! Plush yet airy texture and lift Touchable moldable layerable styling grip Dramatic volume and fullness at the roots

Dream blowouts do come true! Get the luxuriously soft, smooth, long-lasting blowout of your dreams! Up to 50% faster drying time Reduces breakage by over 75% Heat protection up to 450°F

Sulfate-free, vitamin enriched, luxurious shampoo. Real men wet their hair, apply, lather, rinse and repeat as necessary.

Thickening, refreshing, luxurious shampoo. Real men wet their hair, apply, lather, rinse and repeat as necessary.

Light, nourishing, vitamin enhanced conditioning treatment. Real men apply conditioner, leave in hair for 2 to 3 minutes and rinse thoroughly.

BC Bonacure Color Freeze Spray Conditioner is a lightweight conditioning spray for colour treated hair. Benefits: •Detangles & improves combability•Brings hair back to its optimal pH level•Revives dull colours & adds brilliant shine•Blow-dry heat protection

BC Repair Rescue Sealed Ends is an intensive cream-serum for hair ends that seals and prevents splitting. Benefits: Seals up to 90% of split ends Brings back inner hair strength & elasticity Nourishes porous ends Helps prevent breakage Heat protection up to 210 degrees

BC Bonacure Moisture Kick Treatment is a eeply hydrating treatment for normal to dry, brittle or curly hair. Benefits: In-depth care & moisturising Provides suppleness to the hair Retains the optimal moisture level Improves elasticity & manageability Adds healthy-looking shine

Styling Staples: After a great cut, reach for these uncomplicated styling and restyling staples that work hard to further enhance and define the hairstyle. This Classic styling gel has extra strong hold and shine. Locks any style in place. Contains Creatine and Hemp. Hold: 10/10 Shine: 10/10

Grooming Essentials: Whether the look you’re going for is clean-shaven or a full beard, 1922 by J.M. Keune offers solutions that’ll bring the best out of your client’s hair and skin. Rich oil blend for a perfectly groomed beard. Includes Sweet Almond Oil, which softens, moisturizes and adds natural shine....

Grooming Essentials: Whether the look you’re going for is clean-shaven or a full beard, 1922 by J.M. Keune offers solutions that’ll bring the best out of your client’s hair and skin. Balm with light hold and natural finish. Shea butter moisturizes and nourishes the beard hair. Sweet Almond Oil and...

An all-round hairspray with 24-hour hold and humidity protection. Sets style but preserves movement - no helmet hair here! For all hair types, strong hold for beautifully styled hair. Easy to brush out. Why It's Great: Strong hold Adds natural shine Long-lasting 24-hour hold 24-hour humidity protection Easy to brush...

Keune Style Volume Root Volumizer helps build big volume at the roots with this ultra-lightweight lifting spray. Volume and lift at the roots for all hair types. Why It's Great: Builds volume at the roots Gives a natural glow UV Filter How To Use: Spray onto damp hair at the...

Keune Style Texture Power Paste is a super matte super strong hold styling paste that sets your style quickly and keeps it in place all day. For all hair types. Why It's Great: Super strong hold Super matte finish Water-resistant UV Filter How To Use: Emulsify a small amount into...

Cleansing color. Maintains and boosts haircolor brilliance. Stops fade and extends color. Maintains and boosts red tones in all bright reds, deep reds and browns. Boost + Maintain Traditional Color. Continued use stops fade and extends color. How To Use: Do not use on blonde hair unless extremely vivid red...

Cleansing color. Maintains and boosts haircolor brilliance. Stops fade and extends color. Eliminates unwanted yellow. For pale blondes, whites, silvers, highlights, balayage and natural grey hair.Boost + Maintain Traditional Color. Continued use stops fade and extends color.How To Use: After a fresh haircolor alternate Colorwash with Shinewash. Apply generous amount...

Cleansing color. Maintains and boosts haircolor brilliance. Stops fade and extends color. Maintains and boosts copper tones in copper reds and browns. Boost + Maintain Traditional Color. Continued use stops fade and extends color. How To Use: Do not use on blonde hair unless extremely vivid copper tones are desired....

Colorditioner + color with built-in bond rebuilder for lightened or fragile hair. Maintain light brown/neutral tones in deep blondes or brown hair, foil highlights or balayage. Boost and maintain haircolor brilliance. Stop Color Fade. Extend color until your next color service. How To Use: Apply generous amount evenly to clean,...

Colorditioner + color with built-in bond rebuilder for lightened or fragile hair. Maintain light brown/neutral tones in deep blondes or brown hair, foil highlights or balayage. Boost and maintain haircolor brilliance. Stop Color Fade. Extend color until your next color service. How To Use: Apply generous amount evenly to clean,...

Colorditioner + color with built-in bond rebuilder for lightened or fragile hair. Maintain light brown/neutral tones in deep blondes or brown hair, foil highlights or balayage. Boost and maintain haircolor brilliance. Stop Color Fade. Extend color until your next color service. How To Use: Apply generous amount evenly to clean,...

Colorditioner + color with built-in bond rebuilder for lightened or fragile hair. Maintain light brown/neutral tones in deep blondes or brown hair, foil highlights or balayage. Boost and maintain haircolor brilliance. Stop Color Fade. Extend color until your next color service. How To Use: Apply generous amount evenly to clean,...

Colorditioner + color with built-in bond rebuilder for lightened or fragile hair. Maintain light brown/neutral tones in deep blondes or brown hair, foil highlights or balayage. Boost and maintain haircolor brilliance. Stop Color Fade. Extend color until your next color service. How To Use: Apply generous amount evenly to clean,...

Colorditioner + color with built-in bond rebuilder for lightened or fragile hair. Maintain light brown/neutral tones in deep blondes or brown hair, foil highlights or balayage. Boost and maintain haircolor brilliance. Stop Color Fade. Extend color until your next color service. How To Use: Apply generous amount evenly to clean,...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

The True Lav Color Intensity Color System from Joico Vero K-PAK is a color processing system that allows hair color artists to create vibrant, on-trend, insanely intense colors. This multi-colorable palette of semi-permanent, as well as a Clear Mixer, lets you create any hue, tone, or nuance. Features & Benefits:...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...

Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as...